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The City of Bacolod is a major tourism destination in the Province of Negros Occidental in Western Visayas, a cluster of islands at the heart of the Philippine Archipelago. The biggest tourism asset of the city is the friendly and genuinely hospitable people, whose lilting Ilonggo dialect coupled with their winsome smiles have made Bacolod famous as the CITY OF SMILES.
Other than being known as such, Bacolod is also famous as MassKara Festival City because of the world-renown MassKara Festival which the city holds every October, specifically on the 3rd and 4th Sunday of the month where bright colored costumed dancers with with dazzling smiling masks dance and gyrate in the city’s major streets.